Mediatek India Technology Private Limited Essay -- manufacturing compan

Mediatek is a leading manufacturing ships company in India and as well has a major share outside the country. Here, I have tried to analyse the qualifications and weaknesses present in the company. What are the different opportunities and threats present in the external environment for the company? Strengths Mediatek makes the technology thats at the fancy of the things that we use every day. Its strength lies in optimising system design, perfectly integrate software and hardware design to offer users an uninterrupted and always attached technology by providing smartphones, tablets and dual SIM experience. Its riding high on amking cheap, user friendly smartphones across Asia. Global presence, technology, innovation and taking misgiving of customers taste and preference are some its strength over its competitors. Weakness The weakness for the company is that being a manufacturing company it belongs to a mature industry which means that it faces tough competition and there is small room for growth.Opportunities It is a knowledge dependent company with extremely specialised workers which makes it difficult for the low wage countries to compete in this marketplace segment. The shipments of Mediatek jumped 80% in volume terms to more than 200 billion in 2013. It held 47% share in the Chinese market year, up 14% points from 2012 and outstripping its rival Qualcomm of the U.S, the worlds largest market of chips for mobile devices that pushed Mediateks sales 37% higher on the year to a temperament 136 billion New Taiwan dollars( $ 4.52 billion) ( source The Nikkie)Threats Rising price of manufacturing in the global economy poses a threat to the company. Intense competition from Broadcom, Spreadtrum and Qualcomm is alike a major concern for the... ...ce has a great impact on the achievement of the organisational performance as a whole. Works CitedFlippo, E.B (1984), Personnel focusing (sixth edition) .( K.A Meyer), Mc Graw Hill Book CompanyBeach D.S . (1975), Personnel the counselling of people at work, New York MacmillanThompson, K.R. & Luthans, F. (1990), Oragnisational Culture A behavioural Perspective, In Schneider, B. (ed), Organisational climate and Culture, Oxford Jessey-Bass, Chapter 9Kumari, Neeraj (2012), a study of the recruitment and selection military operation SMC Global, volume 2, No.1, 2012 Ishrat, Ghazala (2013), Comparative study of recruitment and selection, training and education policies in Indian MNCs and foreign MNCs, Journal of business and management, volume 7, get out 5Dessler, Garry(2005), Human Resource Management, Tenth editionwww.ibef.orgwww.mediatek.com