"Compare how products and or people are represented in advertisements. Refer to two or more examples which you have studied. Use at least one past advertisement and one recent advertisement."

As I am going to explain to you in this essay, the mental representation of products and people in advertisements has changed dramatically. I tummy success honesty impart this conclusion by looking at two adverts in particular, one advert made in 1945 and one on the Weetabix website from 2003/2004. By comparing the two Weetabix` mediums I hope to attest that advertising companies have changed their strategies over the inhabit 59 years to suit the relative circumstances. Both the score and broadcast media that I am comparing have real similar shoot for audiences, they are tar find outed at housewives with children`and this is shown by many creative devices utilise by Weetabix. first off I would the like to point out that in twain media Weetabix relate their communications to the circumstances of the country at the time. In the 1945 magazine advertisement, the inclinations of the advert are based rough the seaside and it being fun to have Holidays at bag, relating to the contend and the rationing which would have been issues at that time. The advert plays on the idea of Punch and Judy, a classic seaside entertainment, to serving get along the idea that funs FUN wherever you are!. good health and energy are therefore linked to the idea of fun. In my popular opinion the current website aims directly at the recess group of housewives with children`. This is indorse up by the websites numerous references to health issues and nutrition.

Given the recognition by the current government that Britain is potentially an obese and membrane-forming country the average housewife s hould dread about issues like this. The ! website is offering kick advice and tips about the environmental issues facing the people and the investment into the community made by Weetabix. The website also offers schools free sports equipment for the their sports days which I... Thanks for a coarse essay, will really help. specially like the use of a product everyone knows! :D If you want to get a full essay, order it on our website: OrderCustomPaper.com

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