Ninja Turtles

Chapter 8 gross sales furtherance right of rootage publication © 2011 Pearson Canada Inc. Learning Objectives 1) 2) 3) Distinguish between consumer advancements and peck forth motions Describe the steps in the sales forward motion cooking process measure the role of consumer promotions in achieving particular market place communication theory and marketing objectives (continued) Copyright © 2011 Pearson Canada Inc. 8 -2 Learning Objectives (Continued) 4) 5) 6) treasure the role of cope promotions in achieving specific marketing communications and marketing objectives Outline the nature of various consumer promotion and trade promotion activities Assess various criteria for integrating sales promotion strategies with other integrated marketing communication strategies Copyright © 2011 Pearson Canada Inc. 8 -3 Sales promotion Sales advance an activity that bears spare incentives to bring about contiguous response from customers, distributors, and an organizations sales force Consumer promotions business promotions Copyright © 2011 Pearson Canada Inc.

8 -4 Consumer Promotion Consumer Promotion incentive(s) offered to consumers to stimulate purchases or encourage loyalty practice demand created by directing promotional activities at consumers or final users, who in turn instancy retailers to supply the harvest-time or service Copyright © 2011 Pearson Canada Inc. 8 -5 Trade Promotion Trade Promotion an incentive offered to channel members to encourage them to provide marketing and merchandising support for a particular ou! tput Push demand created by directing promotional activities at intermediaries, who in turn promote the product among consumers Copyright © 2011 Pearson Canada Inc. 8 -6 Sales Promotion cookery Sales Promotion Planning involves developing a plan of action for communicating incentives to the sequester target markets (consumers and trade customers) at the right time Adopts a short-term...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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