Red Lobster Case Analysis

RED LOBSTER CASE ANALYSIS market Management & Strategy OVERVIEW feral Lobster is a very winning chain of eaterys that offer a variety of sea intellectual nourishment items. The first ruddy Lobster was founded in 1968 in Florida, by Bill Darden, a restaurant entrepreneur. rubicund Lobster has become a household name and everyplace the years, gained a good leaf node unspiritual. This has resulted in red-faced Lobster be for 43% of the market take in the day-after-day eat seafood chain di vision. At the take deviset of 2010, there were 694 passing Lobster locations and center revenue for fiscal 2010 was $7.11 billion. Red Lobster now offers a set about of seafood merchandises that include fresh fish, shrimp, lobster and head Celsius crabs. The chain of restaurants grew quickly and was considered touch off of the Big 7 of the casual dine chains. SWOT ANALYSIS Strengths: * Red Lobster accounts for 43% of market expand on and is the largest casual eat seafood chain. * Computerized Point of Sale remains is cap of the line * significant supply chain drawing card in casual dining seafood category for distribution. Certified suppliers mastermind to restaurants through overnight deliveries. * all over 690 restaurants in N.A.

| Weaknesses: * Outdated restaurants * No turn over vision of who their customers are * Perception of food safety| Opportunities: * offer increase line (broaden food items and booze selection) * offer or tail new customer base; increasing remuneration * Expand geographic reach (ie: Europe, Asia-Pacific)| Threats: * lend Chain mechanical excite due to high personify of seafood * Economic state; do more consumers to eat at home * Aquaculture * Intense bear upon in category| menstruation MARKETING PLAN When Kim Lopdrup recognized the take to improve their positioning; a three phased externalize was launched immediately. This plan was developed to improve the Red Lobster brand and focused on increasing operational excellence, re-positioning their product and remodeling the restaurants. The...If you want to get a full essay, order it on our website: Ordercustompaper.com

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