Case: aspirin isobutylphenyl propionic window glass Consumer behaviour # 1 what is acetylsalicylic acid aspirins received produce sight? acetylsalicylic acid aspirin current product position is nonprescription analgetic pills. According to the text, in competition in the painkillers market, acetylsalicylic acid aspirin reign the aspirin market for m any(prenominal) years. In recent year, acetaminophen and isobutylphenyl propionic acid- found affect comforts concord taken over much of the market. By 1995, Bayer had less than 5% of the analgesics market. # 2 what be the benefits and risks..........this? Benefits Since Bayer has right reputation, they have the potential for high levels of smear equity. Because disgrace equity is based on the product position of the nock, consumers who cull Bayers bulls eye may assume that, spick-and-span Ibuprofen of Bayer allow for have the same favorable features as their animated products. For congresswoman I use t he acetaminophen most of time. eg, Tylenol for headache, toothache, flu, fistulous withers etc I tint Tylenol has strength to pain reliever than young(a)(prenominal) pain killer. If Tylenol introduce in the buff product eg, Tylenol for especially back pain or for some opposite any symptoms, I will try them. Risks Failure of new product can hurt all the products with the same instigator name. Consumer generalizes bad outcomes as well as good ones. If consumers bump new Bayer ibuprofen doesnt have strength than other brand they wont trust Bayers other existing product any more. Another risk is, there are lots of competitors in ibuprofen market eg, Advil, Motrin which are popular and are attempting to mentioning their brand through numerous advertising strategy. Bayer may have to face difficulties in competing with them. Should Bayer do this? Yes they should do this because the Bayer has its own reputation & strong cocksure scope in the aspirin market. Their new pro duct ibuprofen- based analgesic fits with th! e original product Bayer aspirin eg; the new ibuprofen can... If you want to get a full essay, sanctify it on our website: OrderCustomPaper.com
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