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Tuesday, September 24, 2013

Betsy Johnson case study and brand value

I. Betsey Johnson Brand ReviewBetsey Johnson a.k.a ?The Queen of Funk,? is unity of the few designers today who has avoided the stylus toward consolidation, and owns the majority of her business. Betsey Johnson?s versatility and her undeniable ability to change with the times, while still being true to her vision, may be her greatest talent. A. Product DescriptionWith over 45 stores worldwide, Betsey Johnson?s designs have a global reach. She has continued expanding her clothing line and is recognized for her versatility, eyepatch still being true to her vison. B. Logo, Tagline, & PresentationBetsey Johnson as gall brand marks, Betsey Johnson and Betseyville. The original brand logo is the classic righting of her list in a dramatic wild font and normally a hot pink color. The second logo, BetseyVille by Betsey Johnson, has a more feminine flow with it?s cursive font, in either black or hot pink coloring. AShe lots will use a picture of red lips puckered up and rea dy to kiss, along with her design of hot pink, cartoon like, roses. As for her personal tagline, it is ? The Queen of Funk.?, moreover for the brand the is no replication tagline used, but a optical message is sent by means of her unique style and artistic detail. When some one is eroding a Betsey Johnson, it?s not hard to give out and the wearer carries a certain confident persona in her strut.
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The visual instauration of the brand is dramatic and bright. It has steered away from the usual conformities of fashion and turns it?s customers into life-size dolls. In store the brand is eclectic, but organized. changeable and capricious, a celebration of exuberance.! Froth, embellishment, detail and sexiness pick up the clothes, which arsehole range from pink tulle ballerina skirts to silver micro-minis, floral-patterned reach gird tanks and embroidered... If you want to get a full essay, piece it on our website: OrderCustomPaper.com

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