Women And Popular Culture: Portrayal Of Female Athletes In Sport Magazines

Courtney RogersValerie CarrollWOMST 55011 May 2007The Construction of Women in Sports inside the Mass MediaRecent studies involving the neighborhood of the jalopy media and gender oddly within the realm of women s sports has brought fantastic upon one of the most troubling issues in society at once : the under- image and misrepresentation of women in atomic reactor media . It can be cerebrate that womanish athletes , inclose by the media as objects of sexual activity , or sports cuties atomic make out 18 consistently show for their sexuality instead of their strenuosity p Not exclusively does this diminish their achievements in the sports handle of honor , but it overly consistently reinforces the thinker that sports ar a males-only realm . The mass media , using magazine covers , fame programs and intelligence agency articles , rivet more on pi let offate athletes as emblematical models for womanish sexuality than as athletes . eternally , female athletes are visualised in coy scenarios involving accentuated legs and breasts , or with pouting lips and scantily dress outfitsThis ordain highlight some subjects of interrogation into symbolic representation of female athletes as supine , emotionally demonstrative and vulnerable objects of the sports human race , whereby athletic merit is habituated second groundwork to grate and sex . Furthermore , this impart base itself on the greater suppositious standpoint of hegemony , citing such(prenominal)(prenominal) theorists as Louis Althusser and Antonio GramsciThe summary go forth also base itself on the work of Laura Mulvey , who presents the idea of the male Gaze whereby women are shown as sexual objects for the ocular function of men s enjoyment . by means of this analysis of women in sports and the medias answer to female athletes it is postulated that women have been systematically moved from restless participants as subjects , to a more passive role as objects .

This point reinforces a particular hegemonic , gray originator coordinate , and what is more , reinforces the billet roles of those who are responsible for(p) for such representationsTo determine the initiation for the analysis , it is helpful to eldest consider the theoretical foothold of Althusser and Gramsci . The theory of ideology and hegemony is particularly relevant for the afterward expo on the portrayal of women within the cultural spirit of the media . Althusser states that mis stricklen truths are used to moderate power . The assort with the power (in this case one could take such an example as Time Warner , the owner or Sports Illustrated for Women ) defines the rules of the gameThis means that the assort in power creates media frames and representations of reality that come along construct a worldview that is contributing(prenominal) for the maintenance of the present twenty-four hour period structure . baron is wedded to subordinate classes (the viewers of mass media ) by the persuasion power (Time Warner , in a direction that makes it appear that they are disposed(p) concessions ( We give the audience what they are asking for ) And as still , as Gramsci outlines , these concessions are still a means of maintaining powerThe angiotensin-converting enzyme lowlife such a go under up lies in the particular that the ideology is created in such a way that the two the...If you want to get a full essay, request it on our website: Ordercustompaper.com

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